BVIMR News Letter Dec.,2004

 
 
National Conference on “Marketing of Services-strategies for growth”
Mr. Ravu Mathur, Jt. Sec.
HRD Ministry addressing
the National Conference

A national conference on “Marketing of Services-strategies for growth” was organized on November 6,2004. The conference provided a platform to distinguished academicians, management students, research scholars, professionals, economists, business analysts and executives for intermingling of views, ideas on the themes of the conference. The objective was to create a fresh knowledge base thereof and provide a direction to the business, academia and policy makers to effectively cope with future, challenges enveloped in a phase of mystery.

Dir. Dr. S.S.Vernekar felicitating
Mr. S. Lakshminarayana,
Regional Officer AICTE, NW
region, Cahndigarh. Also seen
Mr. keshwani DIG BSF.

The chief guest for the valedictory session was Mr. S. Lakshminarayana, Regional officer AICTE NW region, Chandigarh, Mr. Keshwani DIG BSF was the guest of honour. Mr. Ravi Mathur, Jt. Sec. HRD Ministry honored us with his presence at the inaugural function. Mr. Kapil Malhotra DGM Mktg. Kirloskar, Dr. D.K. Baluja MS Jaipur Golden Hospital, Mr. Ashish Garg Dir. Vilabs, Mr. V.K.Mehta Sr. DGM Mktg. BHEL, Mr. S.T.Kalairaj AGM Mktg. Panacea, Prof. Mrs. Sudesh presented their research papers. The participation from all sections in full swing depicted the success of the conference. Dr. Sandeep Goel and Mrs. B.R.Bhardwaj wore the crown on the successful completion of the event.

Workshop on Team Building & Conflict Management

Dir. Dr. S.S.Vernekar &
Mr. Gagan Grover
addressing the workshop

A day long workshop by leading management guru Ms. Rashi Kaushik Yadav was conducted on Sept 11 and Sept 25, 2004 respectively. The workshop was attended by the leading executives from corporates and the students of the institute. The coordinator for the event was Mr. Gagan Grover.

Another initiative has been instigated by Mr. Ashok Malhotra and Mr. Shankar Chatterjee wherein students are picked up in a predetermined sequence and weekly workshops are conducted to groom the overall personality of the students. The workshop aims to imbibe team building spirits in the would be entrepreneurs. The workshop is an amalgamation of various management games and role-plays to provide valuable and in depth insights in the area of team supervision and administration.

Faculty Endeavors

Paper titled “Developing management talent in India. A few lessons for SAARC Institutions” by Dr. S.S. Vernekar co-authored by Dr. K. Subramaniam was presented at South Asian Management Forum held from 28th Nov. to 1st Dec. 2004 at Lahore, Pakistan.
Paper titled “Product Liability and Marketing responsibility in the Globalised Economy” by Dr. S.S.Vernekar was published in Indian Journal of Applied Sciences Vol.I July 2004
Paper titled “Values, Ethics & Corporate Social Responsibility” by Dr. S.S. Vernekar & co-authored by Dr. K. Subramaniam has been accepted for presentation at 3rd International Conference on “Globalisation & Competitiveness” at IIT Kharagpur.
Paper titled “University to develop knowledgeable societies” by Dr. S.S.Vernekar co-authored by Dr. K. Subramaniam was published in University News Vol. 42 No. 46 Nov. 15-21, 2004, a weekly journal of Association of Indian Universities (Special issues on “Engagement of University with society)
Paper titled “Strategic management on “Garment Industry” by Dr. S.Taneja has been accepted by Pragati Udyog, Journal of NETI, Mumbai
Mr. B.R.Chawla presented a paper at the Seminar on “Workers Participation in Management” held on Oct. 18-20, 2004 at BHEL, Lodi Road, New Delhi.
Mr. B.R. Chawla presented a paper on “Motivation and Communication” at a seminar held by the Central Board for Workers Education, Govt. of India.
Paper titled “Rural Marketing Strategies of MNC's in India” presented by Mrs.Rupali Kumar at National Seminar held at Ambala City sponsored by UGC on Oct. 13, 2004
Paper presented by Mrs.Kirti Sharma at National Seminar held at Ambala City sponsored by UGC on Oct. 13, 2004
Paper presented by Mrs.Kirti Sharma titled “Marketing Orientation in Life Insurance Services : Post-Privatization Developments in India” at 6th International Conference “Enhancing Global Business Competitiveness” organized by INMANTEC on Nov. 4th & 5th, 2004.
Paper presented by Mrs.Rupali Kumar titled “BPO SHINING” at 6th International Conference “Enhancing Global Business Competitiveness” organized by INMANTEC on Nov. 4th & 5th, 2004.


 
 
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